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Your skin eats too. Feed it real food.

13 five-star reviews
Pura Vitalia Lavender castile soap with lavender sprigs
5-star review

“Like a high-end spa day”

“Every lather feels like I’m treating myself to a high-end spa day. The scent reminds me of summer evenings on the Amalfi Coast.” — Lelia Robert

1. Pick your scent:

2. Choose your supply:

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30-day money-back guarantee

  • 7 simple ingredients you can read on the label
  • Olive-oil based Mediterranean castile soap
  • Organic aloe that soothes and feeds
  • Named essential oils for scent — never “fragrance”
  • No parabens, no formaldehyde-releasing preservatives, no synthetic surfactants
  • Bath, body, face and hair — one bottle, 32 fl oz
  • Cruelty free. Made in the USA.
7Ingredients on the label
4Scents. Every one named.
13Five-star reviews
Olive Oil Based
No Synthetics
Named Essential Oils — Never “Fragrance”
Cruelty Free
Made in the USA

The Realization

Your skin absorbs what you wash with. You just never thought about it.

Nicotine patches. Hormone patches. Motion-sickness patches. Medicine passes straight through your skin and into your body — that’s how permeable skin is. Which makes soap one of the most absorbed products you use. Every single day.

Diagram of skin layers absorbing what you put on them, the same way a medicine patch works

So what’s actually in yours?

“Fragrance”

One word on the label hides hundreds of chemicals. Petroleum derivatives, allergens, and irritants. All legally hidden under “fragrance”.

Formaldehyde-releasing preservatives

Preservatives like DMDM hydantoin slowly release formaldehyde into liquid soap. It’s on the label — just not in plain English.

Parabens

Methylparaben, propylparaben, butylparaben: preservatives studied for estrogen-mimicking activity, absorbed with every wash.

“This unscented version is a lifesaver for my eczema-prone skin. No irritation, no dryness, just clean and soft skin.”
Eleanor JamesVerified review

Made of Food

Wash with food, not a formula.

Turn your soap around. If you can’t recognize the ingredients, why are you absorbing them?

Pura Vitalia

  • Water
  • Saponified Vegetable Oils (Organic Sunflower Oil, Organic Fair Trade Coconut Oil, Organic Olive Oil, Organic Castor Oil)
  • Citric Acid
  • Organic Aloe
  • Named essential oils for scent

“Cleans and feeds. Every wash is nutrition.”

Most Soaps

  • Synthetic surfactants
  • Petroleum derivatives
  • Artificial preservatives
  • Undisclosed “fragrance” chemicals
  • Formaldehyde-releasing preservatives

“A nutritional desert for your skin.”

“The scent is fresh, clean, and beautifully balanced — not overpowering. My skin feels silky smooth after every use.”
Sofia MitchellVerified review
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30-day money-back guarantee

Every ingredient, explained

The 7 ingredients on the label

Plus natural essential oils for scent. That’s the whole list.

Water

The base of every liquid soap.

Organic Sunflower Oil

A light, food-grade oil. It makes the lather soft and gentle.

Organic Fair Trade Coconut Oil

Where the rich, cleaning lather comes from.

Organic Olive Oil

The heart of every true castile soap. Conditioning and mild.

Organic Castor Oil

Thick and conditioning. The creamy feel in the lather.

Citric Acid

From citrus fruit. Balances the soap.

Organic Aloe

Soothes and feeds.

Named Essential Oils

Lavender, peppermint, or key lime citrus. Scent you can name. Never “fragrance”.

“Saw an ad on Meta, decided to give it a try. It was great, I enjoy this product. It lathers very well for my hair, I primarily use it as a shampoo!”
ColeVerified review
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30-day money-back guarantee

Take two

Two bottles. Two rituals.

Four duos, two 32 oz bottles in each. Same 7 ingredients in every bottle — only the essential oil changes.

Lavender and Key Lime Citrus duo

Day & Night

Lavender + Citrus

$39.99

2 × 32 FL OZ

Add the duo
Lavender and Peppermint duo

Calm & Cool

Lavender + Peppermint

$39.99

2 × 32 FL OZ

Add the duo
Lavender and Unscented duo

Gentle Duo

Lavender + Unscented

$39.99

2 × 32 FL OZ

Add the duo
Peppermint and Key Lime Citrus duo

Fresh Start

Peppermint + Citrus

$39.99

2 × 32 FL OZ

Add the duo
“Minty & fresh!! Lather is great on both hair & body. Told some of my friends to get this product, so good!”
ChristineVerified review

Real, verified results

See why customers call it “a spa day”

Every review below is a real Pura Vitalia customer review. Nothing edited but the length.

4.4 Based on 17 reviews · 13 of them five stars
“Every lather feels like I’m treating myself to a high-end spa day. The scent reminds me of summer evenings on the Amalfi Coast.”
Lelia Robert5 stars
“The scent is fresh, clean, and beautifully balanced — not overpowering. My skin feels silky smooth after every use.”
Sofia Mitchell5 stars
“The citrus scent is so bright and cheerful. This soap cleans beautifully and feels light on the skin. Definitely a new staple in my home!”
Isabelle Morton5 stars
“This unscented version is a lifesaver for my eczema-prone skin. No irritation, no dryness, just clean and soft skin.”
Eleanor James5 stars
“Brilliant soap. I use it for my face, body, and even cleaning my makeup brushes. So crisp and refreshing.”
Hannah Cooper5 stars
“So nice, thick and moisturizing!”
Mary Zizzo5 stars

On Instagram

Real bottles, in real homes

A Pura Vitalia castile soap bottle at home
A Pura Vitalia castile soap bottle at home
A Pura Vitalia castile soap bottle at home
A Pura Vitalia castile soap bottle at home
A Pura Vitalia castile soap bottle at home
A Pura Vitalia castile soap bottle at home
A Pura Vitalia castile soap bottle at home
A Pura Vitalia castile soap bottle at home
A Pura Vitalia castile soap bottle at home
A Pura Vitalia castile soap bottle at home
A Pura Vitalia castile soap bottle at home
A Pura Vitalia castile soap bottle at home
A Pura Vitalia castile soap bottle at home
A Pura Vitalia castile soap bottle at home
A Pura Vitalia castile soap bottle at home
Shop Pura Vitalia

30-day money-back guarantee

Your purchase is protected by our
30-Day Money-Back Guarantee

Try it for a month. If your skin doesn’t love it, we’ll refund it.

30-Day Money-Back Guarantee

Not for you? Tell us within 30 days and you get your money back.

Made in the USA

Cruelty free. Every bottle.

“Heavenly scent.”
AlashaVerified review
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30-day money-back guarantee

Facts about
Pura Vitalia

Close-up of the Pura Vitalia ingredient label held in a hand
7 ingredients, all readable on the label
Olive-oil based, with organic aloe
Scented only with named essential oils — never “fragrance”
No parabens, no formaldehyde-releasing preservatives, no synthetic surfactants
Made in the USA
Cruelty free
30-day money-back guarantee
“So nice, thick and moisturizing!”
Mary ZizzoVerified review

5 reasons to try Pura Vitalia

  1. 17 ingredients you can read out loud — no chemistry degree needed
  2. 2Olive oil and organic aloe, not synthetic surfactants
  3. 3Scent from named essential oils — never the word “fragrance”
  4. 4Made in the USA and cruelty free
  5. 5Try it risk-free: 30-day money-back guarantee

Not sure where to start?

Answer 4 quick questions about your skin and routine. We’ll match you to the right bottle in under a minute.

Take the Quiz

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“The citrus scent is so bright and cheerful — it puts me in a good mood every morning. Definitely a new staple in my home!”
Isabelle MortonVerified review

Skin first. Everything else is a bonus.

Castile soap has been the Mediterranean’s whole-house soap for centuries — and ours still is. We just made it for your skin first.

Castile soap lathering on skin
BathRich, creamy lather from the very first pour.
A woman washing her shoulder with castile soap
BodyA mild cleanser for daily use, even on sensitive skin.
A woman washing her face with castile soap
FaceGently removes impurities without stripping the skin.
A woman rinsing her hair in the shower
HairA gentle cleanse that leaves hair soft, fresh and nourished.
“Brilliant soap. I use it for my face, body, and even cleaning my makeup brushes. So crisp and refreshing.”
Hannah CooperVerified review

Ready?

Feed your skin real food.

Shop Pura Vitalia

30-day money-back guarantee

Use code MADEOFFOOD for 10% off

“Every lather feels like I’m treating myself to a high-end spa day. The scent reminds me of summer evenings on the Amalfi Coast.”
Lelia RobertVerified review
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